Bumble and Bumble Launches In SalonCentric Stores Nationwide

Bumble and Bumble has forged a strategic partnership with SalonCentric, one of the largest US distributors of salon professional products.

Beginning Feb. 1, 2026, Bumble and Bumble’s products and educational opportunities will be available through SalonCentric’s 850-plus stores, via SalonCentric.com, and on its mobile app.
With the addition of these new channels, licensed beauty professionals will significantly expand where and how they can discover and purchase the haircare brand.

“Bumble and Bumble has always been a brand built by pros, for pros, and our partnership with SalonCentric allows us to bring our education, artistry and iconic products to more stylists than ever before,” said Shane Wolf, president of global brands, Bumble and Bumble and Aveda, The Estée Lauder Companies (ELC). “This expanded access, aligned with ELC’s Beauty Reimagined strategic vision to increase our presence in preferred channels, allows us to drive adoption behind the chair and build stronger, long-term relationships with professionals nationwide. It’s a deliberate step to advance our position and reaffirm our commitment to hairdressers and the professional community we helped build.”

Shaping the Future of Hairstyling

The strategic expansion builds on the brand’s salon heritage while significantly increasing its physical and digital retail footprint nationwide. By partnering with SalonCentric and leveraging its omnichannel presence, the brand can now connect with a reported 1.2 million professionals across North America via its products and education. The partnership is designed to drive in-salon adoption, client recommendation and repeat professional replenishment—strengthening long-term retail performance and market reach, officials said.

“Our mission is simple yet profound: to elevate the craft, honor the artist and shape the future of professional hairdressing, one class, one cut, and one creative at a time,” said Sheri Doss, head of education, Bumble and Bumble. “Every stylist deserves access to education that sharpens skill and fuels confidence behind the chair.”